BCP Homepage
Homepage redesign for Peru's leading bank
Overview
BCP sought to revamp its homepage to better align with evolving user expectations and enhance its digital presence. The challenge was to create a seamless, user-friendly interface that resonated with both existing and new customers.
I led the UX/UI design efforts, focusing on user research, wireframing, prototyping, and refining the final experience in collaboration with stakeholders and developers.
Responsibilities
UX Research, Product Design, Visual Design, User Testing
Role
Product Designer, UI Designer
Date
October 21
Timeline
4 months
Problem Statement
How might we create a more personalized, modern, and digital experience for BCP’s public portal users to enhance brand perception and satisfaction?
discovery
What do users expect from a bank’s homepage?
Through user interviews, surveys, and usability tests, we gathered key insights that revealed BCP’s digital customers' expectations, shaping our approach to redefining the homepage experience. 🔍
define
Shaping a digital-first experience
Based on our findings, I conducted a workshop with the team to identify key opportunities and define the structure of our landing page 💡. We started by brainstorming ideas—exploring what to include and exclude—then outlined essential sections, and finally, prioritized Accessibility as a crucial addition. ♿
IDEATION
Prioritizing insights for mobile-first design
We brought our strategy to life through iterative wireframing, refining the design based on team and user feedback 💬. Prioritizing key research insights, we focused on a Mobile-First Approach, Clear CTAs, Search Optimization, Marketplace Integration, and Accessibility, ensuring readability, clear links, and tappable areas of 40x40px.
refine & UI design
Less clutter, more clarity
The redesign introduced a streamlined hero section prioritizing key actions and promotions, modular content blocks with customizable sections for user needs, and a simplified, intuitive menu ✨. Dynamic personalization displays targeted offerings and content, ensuring a frictionless user experience and reinforcing BCP’s digital-first position. 📲
TESTING & handoff
Validating our design decisions
We conducted usability testing to measure satisfaction levels, navigation efficiency, and content relevance. Early feedback showed increased ease of use and engagement, with users completing tasks in fewer clicks. Personalized recommendations resonated well across segments, reinforcing the value of our user-centric approach. 🧑💻💡
impact
A new digital experience for BCP users
The redesigned homepage led to measurable improvements, enhancing user satisfaction with increased positive feedback on ease of use and clarity. It also drove higher conversion rates, as more users engaged with product offerings. Additionally, BCP strengthened its digital presence, reinforcing its image as a forward-thinking, innovative bank. 💡
REFLECTION
Lessons from the redesign
This project underscored the importance of aligning digital experiences with evolving user expectations. Key takeaways:
Personalization drives engagement
Simplified navigation enhances usability
Financial education builds trust
The BCP homepage redesign set a new standard for digital banking in Peru, ensuring a seamless and user-friendly experience. 🌐🚀
